IEO launchpad

So I’m relatively new to Waves, but like what I see. However, I do not find a lot of support for getting a project off the ground. Waves seems like the low- budget DIY avenue which is good, but I don’t find a lot of guidance there either. I get the steps: create tokens, validate, post white paper around, market, market, market, issue sale orders. Seems like if there were a launchpad app that really helped with marketing, everyone would be all over Waves due to the personal control. Am I missing something?